Measuring reading for smart marketing
Arthur speaks to Andrew Rhomberg, the founder of Jellybooks, about how publishers use smart ebooks to measure what readers think of a new publication, and to figure out whether it could be a bestseller.
It is one of the marvellously crazy things about publishing that most books are published long before you have any idea whether they’ll be popular. Publishers will spend small fortunes on advances, editing, design, digitization, printing, and marketing before knowing whether a book will sell more than a few hundred copies. Perhaps early reader data can help solve that problem – something Andrew and his team have been working on for ten years.
Andrew has a broad, global perspective, coming to publishing from chemistry, telecoms, and music, and having lived and worked in Denmark, Austria, Italy, the USA, the Netherlands, Russia, and the UK.
Links from the show: