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Curious to learn what goes into designing a new brand identity? Want a behind-the-scenes look into the creative process of 88 Cups of Tea’s new logo? Eager to discover all the hidden messages in our logo that perfectly highlights our community values? We talk about it all and more with designer Juliette Kim.

Juliette is a creative director based in South Korea. She graduated from Rhode Island School of Design and in 2017 she established her own creative agency Studio Juli-ette, which specializes in identity design and packaging. Juliette is the artist who designed 88 Cups of Tea’s lovely new logo and brand identity.

In our conversation, we talk about how she discovered her love for storytelling through design and art that inspired her to attend Rhode Island School of Design working. She shares the steps she took to open her own design studio and how important it was to lean on her support system throughout the entire process. Further in, we dive into what brought us together to design 88 Cups of Tea’s new logo and brand identity. She shares a behind-the-scenes look into the design process and how we worked together to create a logo that perfectly highlights 88 Cups of Tea’s uplifting values of community, fun, creativity, and love. She shares all the hidden nuances within the logo you might not catch at a first glance. And later, she shares what she hopes people feel when they see our new logo. 

Please say ‘Hi’ to Juliette on Instagram! https://www.instagram.com/studio.juliette/

Head over to her shownotes page at https://88cupsoftea.com/podcast/juliette-kim/to find the resources and books mentioned in her episode, tweetable quotes, and the timestamps of highlights throughout the entire conversation.