The Self Publishing Show

Hosted ByMark Dawson & James Blatch

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.

Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.

James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.

Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.


All Episodes

SPF-021: Tapping into the Traditional PR Machine as an Indie Author

Indie authors have long taken pride in their ability to use the tools at their disposal to create works of fiction and nonfiction that easily rival the quality and appeal of those published through the traditional channels.

SPF-020: A Technology Partner to Help Build your Online Course – with Ankur Nagpal of Teachable

When you’re able to get your non-fiction book or area of knowledge put into an online course you’ll have plenty of options when it comes to organizing that course for online consumption. And when you do, it’s important that you find a platform that

SPF-019: How Books Turned to Online Courses can Create an Income – with David Siteman Garland

This episode of The Self Publishing Formula is part two of a three part series about using non-fiction writing to establish revenue through online courses. Give some time to this episode and you’ll see the common sense and not-so-difficult way you can .

SPF-018: Using a Non-Fiction Book to Create Income From Online Courses – with Nick Stephenson

Much of the Self Publishing Formula audience is engaged in writing fiction. But there are distinct advantages to learning how to write and distribute non-fiction works. To investigate and expose these opportunities we’re starting off today with the fir.

SPF-017: How to Write a Book Description That Sells More Books – With Bryan Cohen

It’s an amazing thing when you realize that you might be able to write a stellar novel, full of excellent scenes and powerful characters, but when it comes to writing a blurb to put on Amazon and other online retailers,

SPF-016: From Police Officer to Gazillion-Selling Novelist: Clare Mackintosh’s story

In this episode we’ve included a great conversation with the author of smash hit crime thrillers, Clare Mackintosh. Clare is traditionally published but the lessons she’s learned about rewriting, editing, and Facebook fan interaction have a lot to eac

SPF-015: Heading for $1.5m thanks to FB Ads – With Adam Croft

Can you imagine the day that all your efforts at self publishing – the hard work writing, promoting, and planning your books – finally pays off? Today’s episode is one author’s story about how that has finally come about.

SPF-014: Promoting with Bookbub – With Katie Donelan

It’s difficult to talk about marketing for self publishing and indie authors without the name of Bookbub coming into the conversation. That’s because Bookbub is a very effective and powerful platform for getting indie authors notices in the very niche

SPF-013: Masterclass: A detailed look at a book launch – With Mark Dawson

There are many, many things that go into a successful book launch. For a self-published author it can be enough to make your head spin. That’s why it’s such a great thing to have an experienced and successful self published author like Mark to walk yo

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