Inside Independent Publishing (with IBPA)

Hosted ByChristopher Locke

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is IBPA Member Liaison Christopher Locke.


All Episodes

Mission-driven publishing, the example of Patagonia Books, with guest Karla Olson

Some publishing companies are established to further a broader mission, like Patagonia Books, whose lofty goal is to help save the planet. Director Karla Olson discusses how books support the mission, as well as the important role local publishing associations play in fostering quality and success.

Publishing law today: privacy, fair use, and piracy, with guest Jonathan Kirsch

New developments in privacy law in Europe, and fair use, piracy, and widespread infringement by high-tech players remain big challenges for publishers. Publishing attorney Jonathan Kirsch analyzes a changing landscape.

Distribution models, old ways and new, with guest Richard T. Wiliams

Distribution is key to getting your book into the hands of readers. Old models still control the industry and need to be followed. But change is on the horizon. Do you and your book fit in?

A powerful social media marketing strategy, with guest Andy Weiner

A book sales rep becomes an author and learns first-hand how to get bookstores and associations interested in his book — and which social media platform was the most effective may surprise you.

Publishing is great! Publishing sucks! The host weighs in.

There’s never been a better time to be an indie book publisher. Or maybe a tougher time. Host Peter Goodman offers some thoughts on things for better or worse. Call it a rant.

An expert reflects on independent publishing today, with guest Joel Friedlander

Has publishing changed much in the past decades? A lot, but in many ways not at all. Influential blogger and opinion leader Joel Friedlander tells us what’s still important for all publishers to know . . . and do.

Working with Amazon, part 2: Terms of Service and getting reviews, with guest Ian Lamont

Part 2 of a wide-ranging interview with Ian Lamont of i30 Media about selling, promoting, and advertising your books on Amazon, plus tips for getting reviews and understanding Amazon’s Terms of Service.

Working with Amazon, part 1: Keywords, categories, and advertising, with guest Ian Lamont

Part 1 of a wide-ranging interview with Ian Lamont of i30 Media about selling, promoting, and advertising your books on Amazon, plus tips for getting reviews and understanding Amazon’s Terms of Service.

The logistics of order-fulfillment, with guest Matt Kurtis

Matt Kurtis, VP of Sales & Marketing for Ware-Pak LLC, explains how book-fulfillment services (pick, pack, ship) can help publishers manage new logistical challenges, save money, and become more efficient.

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