In recent episodes of this podcast, I’ve encouraged you to stop thinking about social media as being just about growing how many followers you have. But today I want to talk about the opposite: why having followers on social media can matter to your go…

I have seen so much discussion recently about social media and email newsletters. Today, I want to encourage something critical: Focus on your goals as a writer and the experiences you want to have with readers.

I am often in conversation with writers and creators about their mixed feelings about social media, or their downright dislike of it. In some ways, it feels like we are at a crossroads with social media. Relying on it for some important things,

Many writers I speak with are surprised at how difficult it can be to get reviews for their books — even from friends, family, or colleagues. Today I want to talk about some reasons why that might be, and I’ll share advice on how you can get more revie…

I was speaking with a writer recently who shared a question someone asked them. You see, this writer is embarking on a new phase of her life where she wants to write fiction and creative nonfiction. Her friend asked: “If you were going to do something …

I recently rewatched the 1954 Alfred Hitchcock movie, Rear Window. I can’t help but feel as though it is a lens into the challenges that writers face in navigating social media. Today I want to talk about how the movie is a metaphor for these challenge…

As a writer or creator, I’m sure you have read that you should connect directly with your potential readers on social media, a newsletter, and elsewhere online. And when you ask “Um, what exactly do I share? How — specifically — do I do this?

There are many writers and creators who think that marketing is the act of getting in someone’s way. Of tricking someone to subscribe to a newsletter by giving them a freebie; using a hashtag to game the social media algorithm to share your work; or po…

Isn’t it enough just to create a great book or work of art? Why would a writer ever have to feel responsible for marketing their own book? Shouldn’t that be the job of the publisher? Let’s dig into this topic.

Regardless of the publishing path you choose, I encourage you to prepare your author platform for sharing your writing or publishing a book way before you think you need it. Like, years before. Today I want to talk about why that is.