Series: The BookSmarts Podcast, with Joshua Tallen‪t‬

Get smarter about your books! The BookSmarts podcast features discussions about publishing data and technologies and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books.

Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

Episode 8: Everything You Wanted to Know About Keywords

Keywords are a popular topic among book metadata experts and book marketers, and publishers reach out to me all the time to ask for clarification and advice on how to effectively deal with them. So, in this episode of the podcast, we are going to break down the topic of keywords for you in depth….

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Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation

In this episode, Joshua talks with Andy Hunter,Founder & CEO of BookShop.org. Andy started BookShop out of a concern for the future of independent bookstores. As Amazon has grown and taken a larger share of the online book selling market, publishers have become more dependent on that one store. BookShop aims to give more power…

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Episode 6: Clay Tablets and Metadata Overwriting

This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue. The story is about how a team of researchers utilized cutting edge mathematics to trace the trade itineraries and sales transactions left behind by Assyrian merchants 4,000 years ago. Using this information, the…

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Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales

In this episode of the BookSmarts Podcast, Joshua talks with Ian Lamont,founder of i30 Media Corporation, about advertising on Amazon and Facebook, utilizing his website to build community, and building direct to consumer sales. Amazon advertising offers some excellent opportunities to advertise your products and your brands, and has put a lot of thought into…

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Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery

In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, andDr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing and Digital Humanities, at Portland State University. Rachel and Kathi are the lead researchers on Panorama Project’s Immersive Media & Reading Consumer Survey, a survey-based consumer…

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Episode 3: Guy LeCharles Gonzalez on Being Data-Informed

This week, Joshua talks with Guy LeCharles Gonzalez, Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven. The data-driven approach to publishing can lead to myopic thinking and decision-making. When a publisher only makes decisions based on Amazon sales numbers, they are likely to…

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Episode 2: Brian O’Leary on the Future of Publishing

In this episode of the BookSmarts Podcast, Joshua interviews Brian O’Leary, Executive Director of the Book Industry Study Group (BISG), the US book industry’s trade organization. Brian and Joshua talk about three areas where Brian sees the industry struggling now and with space for continued growth in the future. First, Book Publishing is a small…

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Episode 1: Publishers Are in a Moneyball Situation

In this episode, Joshua discusses how he sees some similarities between the state of the publishing industry and the story of the Oakland A’s baseball team as told in the movie Moneyball. Competition is fierce, and solid data practices can be the key factor between success and failure. Music by Timmoor from Pixabay — Send…

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Episode 0: Introduction to the BookSmarts Podcast

This short episode will give you some information on my background, why I started the BookSmarts Podcast, and what you can expect from future episodes. Music by Timmoor from Pixabay — Send in a voice message: https://anchor.fm/booksmarts/message

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