In this episode of the BookSmarts Podcast, Joshua talks with Ian Lamont,founder of i30 Media Corporation, about advertising on Amazon and Facebook, utilizing his website to build community, and building direct to consumer sales. Amazon advertising offers some excellent opportunities to advertise your products and your brands, and has put a lot of thought into…Read More
Series: The BookSmarts Podcast, with Joshua Tallent
Get smarter about your books! The BookSmarts podcast features discussions about publishing data and technologies and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books.
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.
In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, andDr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing and Digital Humanities, at Portland State University. Rachel and Kathi are the lead researchers on Panorama Project’s Immersive Media & Reading Consumer Survey, a survey-based consumer…Read More
This week, Joshua talks with Guy LeCharles Gonzalez, Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven. The data-driven approach to publishing can lead to myopic thinking and decision-making. When a publisher only makes decisions based on Amazon sales numbers, they are likely to…Read More
In this episode of the BookSmarts Podcast, Joshua interviews Brian O’Leary, Executive Director of the Book Industry Study Group (BISG), the US book industry’s trade organization. Brian and Joshua talk about three areas where Brian sees the industry struggling now and with space for continued growth in the future. First, Book Publishing is a small…Read More
In this episode, Joshua discusses how he sees some similarities between the state of the publishing industry and the story of the Oakland A’s baseball team as told in the movie Moneyball. Competition is fierce, and solid data practices can be the key factor between success and failure. Music by Timmoor from Pixabay — Send…Read More
This short episode will give you some information on my background, why I started the BookSmarts Podcast, and what you can expect from future episodes. Music by Timmoor from Pixabay — Send in a voice message: https://anchor.fm/booksmarts/messageRead More