Series: How Books Are Made

A podcast about the art and science of making books. Arthur Attwell speaks to book-making leaders about design, production, marketing, distribution, and technology. These are conversations for book lovers and publishing decision makers, whether you’re crafting books at a big company or a boutique publisher.

Publishers, libraries, sales, and community

We all love libraries, but maybe we could love them a little more. Some money-minded publishing folk even wonder: what effect do libraries have on book sales? Luckily, Guy LeCharles Gonzalez can help answer that question, and many others.

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Plates, paper, perfecting—print!

Even in our digital world, despite the insight of editors and the wonders of design, printing is really where the book-making magic culminates. In this episode, Arthur speaks to Mike Jason, a long-time book-printing expert.

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Measuring reading for smart marketing

Arthur speaks to Andrew Rhomberg, the founder of Jellybooks, about how publishers use smart ebooks to measure what readers think of a new publication, and to figure out whether it could be a bestseller.

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Ebooks, Arabic, lions, vampires

Arthur meets up with an old friend, Ramy Habeeb, to share some fascinating, hilarious book-making stories. And he discovers that his friend has a whole other life, and pseudonym, as a successful novelist.

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International excellence, local twist

For many of us, the role of ‘The Publisher’ is almost mythical: a distant, unknowable keeper of dreams. Somehow, we grant publishers enormous cultural cachet, but they are just people, and hopefully conversations like this one can help us better understan

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Pages, proofs, and possibilities

Books are enormously complex creations, and clearing them of errors takes the immense, repeated effort of editors and proofreaders. Proofreaders are unsung heroes, who often work best with pencil and coloured pens, and a stack of publishing reference book

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The book-production process, a whirlwind tour

Arthur and his colleague Klara Skinner describe the entire book-making process in forty-five minutes. This is an episode especially for process junkies: a whirlwind tour through planning, commissioning, tools, writing and review, manuscript development an

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Children’s illustration, skills, and tools

Since 2014, children’s book publisher Book Dash has printed over a million free books for children, including tens of thousands illustrated by Jess Jardim-Wedepohl – which makes her one of the most widely distributed children’s book illustrators in the co

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Marketing, collaboration, and creative freedom

People who can build book brands and inspire fans are rare and amazing, even more so when they write their books, too. One of those people is Sam Beckbessinger, the bestselling author of Manage Your Money Like a F—ing Grownup, which is a book, a website,

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Trailer: Books, love, and family

In this short trailer, Arthur Attwell describes some of his favourite books, not for their content but for the way they have been physically made: an enormous production from 1902, a marketing marvel, a Wonderland ebook, and the book that nearly injured h

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