All your promotional strategies should be leading up to the ultimate moment: your book launch. Book promotion is a two-step approach, and it should be looked at from both a long-term and a short-term perspective. Long-term marketing involves building your author platform and brand, and it starts well in advance of short-term marketing, which is the actual promotion of your book.

Fauzia Burke joins Robin Cutler to break down the specifics of the book promotion timeline, and help you understand where (and when) to start marketing your book. Do you know if you’re in the long-term or short-term marketing stage? Listen to find out, and for more book marketing advice,check out IngramSpark’s free online publishing course,  How to Build an Author Platform:https://selfpub.is/2MvpeUI.