How to Persuade Bookstores to Carry Your Independently-Published Books

It’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share expert tips about how indie publishers can get bookstores to stock their books, and the reasoning behind why it’s so difficult to get their books carried in the first place.


Paul Hanson is one of three co-owners of Village Books in Bellingham and Lynden, Washington. He produces workshops and classes through the Chuckanut Writers Program in partnership with Whatcom Community College and has been a coordinator for the Chuckanut Writers Conference. Before arriving in Bellingham in 2011, Paul was the long-time manager of Eagle Harbor Book Company on Bainbridge Island. He is a writer and publisher, former President of the Pacific Northwest Booksellers Association, and past core team member of Fields End, a writers’ community on Bainbridge Island. He’s passionate about building communities for writers, helping them from inspiration to publication, and connecting them with readers.

Chloe Hovind is a Pacific Northwest native whose enthusiasm for books found her a home at Village Books & Paper Dreams. As a librarian-trained bookseller, Chloe enjoys working one on one with local authors to help bring their stories to life through Village Book’s self-publishing program and loves helping the community discover the local talent that resides on the shelves of their local bookstores.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.


To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here

To learn more about the IBPA Bookstore Catalog, which helps publishers reach the bookstore market, visit:

IBPA has many marketing, advertising, and promotional plans to help get the word out about your books, so check them out:

To learn more about the IBPA’s Industry Standards Checklist for a Professionally Published Book, visit

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