Keywords are a popular topic among book metadata experts and book marketers, and publishers reach out to me all the time to ask for clarification and advice on how to effectively deal with them. So, in this episode of the podcast, we are going to break down the topic of keywords for you in depth.

Why do keywords matter? What are the best sources of keywords? How does Amazon’s search engine use them, and how does it use other metadata you provide? How many keywords should you send out and how many are you allowed to send? What are some sources for keyword creation?

All of these questions, and more, will be answered for you in this episode.

if you have any thoughts about this topic, feel free to connect with me on Twitter or LinkedIn. There’s always more to learn, and I love hearing from publishers who are working on these issues in the trenches.

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