Episode 11: Recent Kindle Changes: A+ Pages and the Death of the MOBI Format

Amazon has recently made two big changes to their publishing systems, and both of these changes will have an impact on publishers of all sizes.

The first change is that Amazon now allows publishers using the Kindle Digital Publishing (KDP) platform to set up A+ Content for their book product pages. The A+ program has historically only been available to companies who are signed up for the Brand Registry, so this change opens the door for many more A+ pages to be made. Joshua discusses the impact this change will have on discoverability and sales, as well as some of the limitations and gotchas that publishers should watch out for.

The second change is that Amazon no longer accepts ebooks in the Mobipocket format. The MOBI file type has been a fixture in Amazon’s ebook program since the Kindle was released in 2007. It is a compiled file format that acted as a container for the HTML and other code behind the scenes. Amazon will no longer accept MOBI files from any publishers, either for new books or for books that are being re-uploaded, and they are recommending that publishers send EPUB, Word documents, or KPF (Kindle Create) files. Joshua discusses these changes, including offering some practical suggestions for publishers who are trying to figure out what to do next.

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