198 – Creating an Author Newsletter

I have long been a fan of email lists. I think I started mine in … 2010? Long, long ago in a galaxy far, far away. That’s how it feels, anyway. Mostly because I was growing a newsletter as a blogger. 

Now? I’m growing one (or several, actually) as an AUTHOR. 

Some principles are the same. Some are different. Let’s dive in and take out some of the intimidating factor of what I still believe should be the cornerstone of your author platform. 


Why am I still harping on email all these years after starting Create If Writing? (Because, if you’ve been around the whole time, email has always been my recommendation.) 

After growing email lists for nonfiction and for fiction, it is STILL king. It’s still more effective to sell books than social media platforms. It also is the only real DIRECT connection with your readers. Any time, Instagram could yank you, or your Facebook account could get hacked and shut down. And then… you’re done. 

With email, you have that list of emails. You can hit up their inbox because they’ve given you permission, inviting you in. Sure, inboxes are crowded. But readers still get excited hearing from their favorite authors personally. And if they hit reply to an email you send out to everyone, it then becomes a one on one conversation. 

Email is YOURS. It’s a direct line. It’s personal, and there’s no algorithm to an inbox. 

Get the full shownotes here: http://createifwriting.com/198

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