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Paul Zak: Trust, morality - and oxytocin
Book Title: The Moral Molecule: The Source of Love and Prosperity
Author: Paul Zak
Where does morality come from -- physically, in the brain? In this talk neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy, and other feelings that help build a stable society.

Added on 21-11-2011 by kmketchum
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Tags:  ted  brain  science 
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