I heard an entertaining interview on NPR with Chris Anderson,  the well-spoken editor in chief of Wired Magazine. (Click here to listen.) It was a fascinating radio piece about the nature of “Free” and about Anderson’s new book on the subject: “Free: The Future of a Radical Price”. There is also an article about Anderson and his new book in the L.A. Times…

Digital books: Free is a very good price

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Photo credit: Hyperion Books. 

Musicians want to be heard. Actors need to be watched. Writers like to be read. And what better way to get an audience than to make these works free? But artists also need to eat. How to reconcile?

Chris Anderson, author of “The Long Tail” and Wired magazine’s editor in chief, says the two are not mutually exclusive. He’s also putting his money where his mouth is. The 47-year-old Berkeley writer is giving away his latest book, titled “Free: The Future of a Radical Price” and published by Hyperion Books.

More precisely, he’s letting people read the entire book free till Aug. 10 on Scribd, a site that lets authors set their own price for digital copies of their works. The book’s title aside, the giveaway is not as radical as it seems. In fact, it’s perfectly rational, Anderson said in an interview.

“The book is about making money from free,” he said. “I felt it was important to walk the talk.”

Click here for the complete article from the L.A. Times.


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