Jan
21
Cast a Wide Net
January 21, 2009 |
Here is a useful piece for writers from FuturePerfectPublishing (a site exploring new trends and possibilities in book publishing) about how to create and benefit from Pod Trailers and Book Casts…
Just as book trailers are gaining popularity as book marketing tools, so too are their audio siblings - podcasts. The Wikipedia defines a podcast as a digital audio file that is distributed over the Internet using RSS syndication feeds for playback on portable media players and personal computers.
The time and cost required to produce a podcast falls somewhere between writing a blog and producing a video. But the effort can be worth it. Why should authors who are blogging consider producing podcasts?
Podcasts provide a voice to the author. This can help personalize the author for audience members, especially when the author has published a book.
Podcasts travel. They can be listened to on a PC of course. But more importantly they can be downloaded to MP3 players and cell phones equipped with MP3 playback capability. With over 100 million iPods sold in the last 5 and half years, this proides a large potential reach and makes it convenient for listeners on the go. The author can provide the blog address as part of the podcast and do a little audience building to individuals who might not have discovered it… [the rest]
If you haven’t already, check out WritersCast. It’s the book cast site from LiveWriters. WritersCast features interviews, readings and discussions with writers on a wide variety of topics.